What Trends Are Shaping Sustainable Travel In 2024?

Image credit: David Murphy – Not On The Map

I think it’s fair to say sustainability really kicked goals in the last decade. I remember when I started this blog back in 2015, the term ‘sustainable travel’ was barely on the radar. Nowadays, travellers are becoming more mindful of the kind of impact they are making, corresponding to a higher level of consciousness of an individual’s social and environmental impact in their daily lives.

According to Booking.com, 76% of travellers said they want to travel sustainably over the next 12 months, however, 51% of travellers believe there aren’t enough sustainable travel options, with 40% not knowing how or where to book authentic local tours and cultural activities.

In this article, we will uncover some of the trends shaping sustainable travel in 2024 and how to support the pioneers in this space.

Slow Travel

While the concept of slow travel is not new, climate activist Greta Thunberg’s focus on this movement gave slow travel a media boost. Millions watched Thunberg sail across the Atlantic Ocean as opposed to flying, bringing attention to the impact of the aviation industry on global warming. Meanwhile, in Britain and Sweden, campaigns to fly less and opt for overland travel are finding their way to the mainstream media. Dutch airline KLM even released a “Fly Responsibly” campaign, urging travellers to explore alternative options to air travel.

“The point isn’t to flight shame travellers, but to encourage them to be more conscious of the impact their travel decisions have,” Louise said. “We get caught up in getting to a destination or cramming as much as we can into a trip, and forget that often the point of a vacation is to slow down and just experience a place. As we well know, it’s about the journey, not just the destination.”

The remote work movement and a stronger focus on work-life balance have also influenced the way people are travelling. One thing the pandemic has taught us is that it’s OK to slow down. We can persevere without the constant hustle and devotion to work. For me, I am excited about embracing slow travel. The idea of being able to spend long periods of time in one destination, as opposed to hopping from country to country to see the main sites and leave, feels more purposeful and intimate. I feel as though I am more present in the places I visit when I’m not feeling rushed.

Related Reading: The Complete Guide To Slow Travel & How To Practice It

Carbon-neutral Travel & Carbon Offsetting

Carbon offsetting, or compensating for carbon dioxide emissions arising from our activities, is a growing concept that has particularly interested the tourism industry, being one of the largest contributors to global greenhouse gas emissions. Companies like Sustainable Travel International offer travellers the chance to calculate their flight emissions using an online calculator and offset emissions through their online platform.

Carbon offset initiatives like Offsetra and Tomorrow’s Air fund carbon removal projects through users’ monthly subscriptions – think Netflix but for carbon offsets. These kinds of initiatives are really taking off as individuals are looking for simpler ways to offset their travel footprint that don’t necessarily involve ceasing travel.

Tourism operators are also stepping up to find innovative ways to make their operations carbon-neutral. Tour operator Exo Travel has found a way to measure the average carbon footprint of the activities guests partake in during their holidays and then funds a compensation scheme to support sustainability projects across Asia. Intrepid Travel is also a 100% carbon-neutral B-corporation.

Related Listening: Carbon Neutral Safaris in the Maasai Mara

Regenerative Tourism

Regenerative tourism is a concept that pays attention to the regeneration of habitats and species. International tourism consultant Anna Pollock explains it eloquently, “Regenerative Tourism depends on caring hosts willing to ensure their destination is healthy and full of life. A regenerative, systems-based approach integrates conventional sustainable practices and doesn’t treat them as an extra, a “bolt-on” necessity.”

Take Alladale Wilderness Reserve in Scotland, for example. Scotland has lost 97 percent of its natural woodland, and Alladale’s mission is focused on rewilding the property’s 23,000 acres and reintroducing Highland plant and animal species, earning it a spot in the European Nature Trust. In the Maldives, ecotourism company Secret Paradise Maldives offer tours to learn and participate in coral rehabilitation projects.

Citizen Science also comes under the pillar of regeneration. Citizen Science is an initiative whereby citizens, or travellers, are encouraged to participate in scientific research through observation and data. Companies like Adventure Scientists and Biosphere Expeditions lean on participants to gather the data needed to address critical challenges to the environment and human health.

Related Reading: The Most Important Thing About Regenerative Tourism is That It’s Not About Tourism

Coliving & Coworking Opportunities

The pandemic played a large role in the expansion of the remote work movement. Many industries and sectors are now adopting remote work practices and offering more flexibility to their employees. Pre-pandemic, this movement was also growing. The ‘digital nomad’ scene was vibrant in places like Bali and Europe and seems to have reignited as border restrictions ease. More recently, there has been an increase in coliving and coworking experiences catered to this community.

Take for example Sende, a rural coworking and coliving space in northern Spain. They aim to convert unused space, specifically in rural areas of Spain, into creative coliving houses for communities of social entrepreneurs, freelancers and digital nomads. Even governments have acknowledged the importance of projects like Sende to revive uninhabited villages.

On São Miguel Island in the Azores, Portugal, Joana from Quinta do Bom Despacho has transformed her beautiful 18th-century family home into a sustainable eco-living experience for environmentally conscious and sustainability-curious freelancers, couples or groups. Bringing people together to co-live has both a positive impact on the environment through the use of shared spaces and resources, and stimulates the tourism economy by offering a market in the so-called off-season.

In rural Southern Italy, remote workers can now access the beautiful coliving house, La Vita Sukha. Check out my interview with co-founder, Jarka Kunova.

Coliving and coworking opportunities like this continue to grow across Europe and in many places around the world. This movement is going to be interesting to follow as many digital nomads who embrace the beauty of freedom are also craving deep connection and community on their journeys.

A Spotlight on Overtourism

We’ve seen first-hand how overtourism – an excessive, intolerable number of tourists in one destination – can significantly harm a destination’s ecology. One of the most highlighted examples of overtourism is Mount Everest, where inrushes of tourists brought overcrowding and large amounts of waste to an area with few waste management facilities. In 2020, the Italian city of Venice banned large cruise ships from entering its canals due to environmental concerns of underwater erosion, pressure on infrastructure and pollution. In Peru, tourism authorities introduced a ticketing system for visitors heading to the famous Macchu Picchu, with the aim to control tourism at the site, ease transport pressures and also encourage visitors to head to other Peruvian spots.

To combat overtourism there is the development of undertourism and off-season tourism. One such company is Off Season Adventures, which focuses on bespoke trips to Nepal, Tanzania and other countries during low seasons, enabling income for employees year-round. Another example is Atlas Obscura’s “Sustainable Design and Artistic Innovation in Puerto Rico,” which helps guests explore well past San Juan and support local communities while the country continues to recover from Hurricane Maria.

The remote work initiatives mentioned above also encourage visitors year-round. Remote work expert and entrepreneur, Goncalo Hall, works closely with local governments to establish remote work communities in destinations. Listen to our interview where we discuss how digital nomad villages can be used as a tool for decentralisation, repopulation and community-building.

Accessibility and Inclusion in Travel

‘Inclusivo’ is one of my favourite Spanish words. It means ‘everyone included’. Accessibility and inclusion are becoming more frequently highlighted in the travel industry, and rightfully so. Travel businesses are breaking down barriers so that minority groups are represented in the field, as well as ensuring that all travellers – no matter gender, sex, race, age, sexual orientation, etc. – feel welcome in destinations.

One example of an organisation pioneering accessible travel is Planet-Abled, providing accessible travel solutions and leisure excursions for people with different abilities. Founder Neha Arora explains – “Inaccessibility, lack of basic amenities and societal prejudice are some of the barriers people with different abilities face when it comes to travel. Our unique travel sojourns are all-inclusive and give our customers the freedom to see the world.”

Related Reading: How to be an Advocate for Accessibility and Inclusion in Travel

In conclusion, 2024 marks a pivotal year for the travel industry, as sustainability takes centre stage. From the rise of eco-friendly accommodations to the increasing popularity of slow travel and the adoption of innovative technologies, travellers are embracing more responsible ways to explore the world.

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